The fourth part of the series shows how innovations come into being and what myths they are associated with.

For more information on BMI see http://www.bmilab.com/

For more Information on the Business Model Innovation Certificate – a certificate of advanced studies set in St. Gallen and in the Silicon Valley – see http://item-executives.com/bmi-certificate/

© University of St.Gallen (HSG)
Text by Prof. Dr. Oliver Gassmann (http://bit.ly/HfkHSU)
Production: http://www.zense.ch
Academic Director: Prof. Dr. Thomas Beschorner

To watch the first “Little Green Bags” video on corporate social responsibility (CSR), please go to http://youtu.be/E0NkGtNU_9w

To watch the second “Little Green Bags” video on the ten myths of entrepreneurship, please go to http://youtu.be/G8gRkJ9cnzo

To watch the third “Little Green Bags” video on the energy revolution, please go to http://youtu.be/5lcgGs3UUg4

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