The objective of this project is to facilitate greater visibility into the independent retail market. You will find the sales templates here as well as a button to add a document. This is where you will provide your communication and sales reporting quarterly.
This portal will be used to easily keep track of progress as we move forward with the introduction of the product and company to the network.
Test
Hello,
I’ve received your test message. I see we’ve completed the sell sheet edits and we can now schedule our introductions. Please review the sell sheet and let me know if you see any additional edits needed and once approved we can schedule our E-blast for 5/19/22. Here is the link to your sell sheet for review: https://naturalgrocers.org/featured-item/fun-gal-snacks/
Thank you for the test and I look forward to your reply.
Thanks, Michelle! The sell sheet looks good and either 5/12 or 5/19 works for the e-blast. I was also wondering how long after the e-blast you recommend we reach out individually through the directory, if at all at this stage. Thanks.
Hello Mike,
We can move forward with a blast for 5/12 and you will receive the results for sample requests directly to your email, as we discussed on our product education call. I will also post the warm leads from this blast directly to this dashboard project discussion.
After you’ve seen the results from our blast, you are welcome to start reaching out to the additional contacts within our directory.
Thank you for your swift reply and I hope you have a wonderful rest of your day.
Thanks, sounds good! Looking forward to the blast and seeing the reception!
We hope you are having a good day so far. These are some of the people that have shown interest by clicking to learn more about the line through the eblast, however they did not enter their information in the lead form once they landed on the sell sheet. I am able to pull the emails associated with the accounts from my end. Please keep detailed communication notes while you are reaching out as they may not all be a good fit for your product line. As we discussed on our Product Education Call, we are going to need reporting from your end, which you can upload directly to your dashboard. Please note that the contacts were contacted through the retail association and are not familiar with our company Mr. Checkout.
Country Corner Health Food-Jay- jvitaman@aol.com– (561) 220-7444- 3130 S Congress Ave Palm Springs, FL
Greenbank Cheese- Erin- greenbankcheese@whidbey.com– (360) 222-3474- 765 Wonn Rd Ste B101 Greenbank WA
Star Store- Jenee-grocery@whidbey.com– (360) 221-5222 – Langley WA
Eden’s Market- Jeff or Susan- edensdownunder@yahoo.com– (412) 343-1802- 99 Alfred St Pittsburgh PA, 15228 Pittsburgh PA
King Supermarket- Hussen Mohammad- hussein.mohammad@kingsupermarket.com– (773) 268-2222- 400 E 41st St Chicago IL
Greer’s Ellisville Family Food- greers33@greers.com– 615 Hill St Ellisville MS
Atkins Farms Mkt- Maryellen- maryellen@atkinsfarms.com– (413) 253-9528- 1150 WEST ST Amherst MA
Net Cost Market- Mykhylo Suprun- info@netcostmarket.com– (718) 368-0402 – 2257 E 16th St Brooklyn NY
Porter’s Corporate Office- Judd- judd@portersthriftway.com– (432) 523-9025- Andrews TX
We try to make this as easy as possible with templates you can find here: https://mrcheckout.net/sales-report-templates/
Please let me know if you have any trouble reaching them, Keep us updated on your progress.
Hi Michele,
Thanks for the additional info! We’ve recieved 4 replies from our follow up messages to the sell sheet submissions and have sent them all samples. Just an FYI, they are all included in your list above: Country Counter, Green Bank, Star Store, Eden’s Market.
Two quck questions: for reporting, I believe you mentioned that monthly was ok to update you/upload the report template. I’ll likely do it more often, but wanted to confirm this was the case. Secondly, when following up with the above leads who did not submit their info on the sell sheet, and then the ones on the general directory, understood that we should not mention Mr. Checkout, but is it OK to reference the retail assocaition and us being featured? Thanks!
Mike
Hello,
Thank you for reaching out with this confirmation and update. The communication and sales reporting is required
on a quarterly basis, however you can upload the report as often as you’d like. When ready for upload, please use the add document button located near the top of the page. I will then review the report and let you know if there is any additional steps that can be taken.
We suggest referring to the association as the retailers will be more familiar with the Natural grocers than our Mr. Checkout parent company.
Please let me know if you have any further questions and have a great rest of your day.
We hope you’re doing well. Below are more retailers who’ve clicked to learn more about your product but did not fill out the sample request form. Please be sure to add them to your current outreach efforts and remember to keep me updated as this helps us get a better understanding of how the conversations are going and if they are or are not a good fit for your product.
This is also one of your roles and responsibilities listed your contract with us and remember we require communication reporting every quarter at minimum.
We try to make this as easy as possible with templates you can find here: https://mrcheckout.net/sales-report-templates/
Sickles Market- Diane- sickelsmarket@sicklesmarket.com– (732) 731-9563- Little Silver NJ
Kessler’s- George- george.kessler@kesslers.com– (605) 225-1692- 615 6th Ave SE Fernley SD
Atkins Farms Market- Pauline- plannon@atkinsfarms.com– (413) 253-9528- 1151 West St Amherst MA
Zagaras Marketplace – John- jzagara@zmp1936.com– (216) 321-7917- Cleveland Heights OH
Good Food Store- Cheryl- cheryl@goodfoodstore.com-(406) 541-3663- 1600 S 3RD ST W Missoula MT
Ashland Food Cooperative- Kelly- marketingteam@ashlandfood.coo– (541) 482-2237 – 237 N 1st St Ashland OR
Quillins Quality Inc- Mike- mike.quillin@quillinsfoods.com– (608) 785-1424- La Crosse WI
Fiddleheads Food Coop- Stephanie- grocery@fiddleheadsfood.coop– (860) 701-9123- 13 Broad St ALEXANDRIA MN
Thanks for the additional leads! The samples all arrived to the few that I mentioned above and we’re now in follow up discussions. We were making adjustments to our sales deck this week (adding our new minority business certification, etc.) and will be making a big push on outreach next week after the holiday weekend. I’ll check in the following week, as I suspect we will have a good amount of sample requests.
Enjoy the long weekend!
Hello Mike,
Thank you for this update. I look forward to seeing how your conversations progress and remember you can upload the communication and sales reporting directly to this page when you’re ready for our team to review.
Thank you and have a great weekend.
Hi Michele,
Hope you had a good week! Just checking in quick to let you know that we’re still working on closing the first 4 stores that requested samples, and then we’ve sent out additional samples to 5 new stores this week. We’ve also had a few health focused stores respond but pass because of ingredient standards/policies (i.e. no palm oil, etc.), which is in-line with our prior outreach. I will plan on submitting our first report before the 4th of July weekend and let you know if there is anything else meaningful that comes up in the meantime.
Mike
Hello Mike,
Thank you for reaching out with this update. I am happy to hear you’ve had success with the four stores and look forward to details of those conversations and the feedback you receive from the additional samples.
Thank you and have a wonderful rest of your day.
Hi Michele,
I hope you had a good 4th weekend! I wanted to let you know that I uploaded our first quarterly progress report to the dashboard. So far, we have reached out to 199 stores on your list (primarily focused on natural food, health, etc.) and have sent out 15 samples, but unfortunately have yet to receive an order. Based on general feedback we’ve received over the past month, we have decided to make a handful of upgrades to the product, including getting non-gmo and kosher certified, creating a smaller bag to get the SRP below $10, and eliminating the palm and canola oil and adding organic seasonings. We have started the process for all of these upgrades and are aiming to have them completed for our next manufacturing run in August/September. We will continue our outreach and plan on having another update for you in September. Please let me know if you have any questions or need anything else from us.
Thanks,
Mike
Hello Michael,
Thank you for this update. Please continue to keep me updated as you have and when you’ve completed these upgrades, we can discuss our next steps and additional introductions by our team.
Thank you again and I look forward to see what your continued follow up with the other retailers who are reviewing samples will yield.
Just checking in to see how your outreach is going with the list of interested leads we sent. Can you please send me the details notes from your outreach? We require quarterly reporting at a minimum to keep our agreement active.
These conversations are crucial for our operation and allow us to get a better understanding of how the conversations are going.
The details required are dates of outreach, method of outreach (call,text,email) and details of the final outcome.
If you did send or plan to send samples, please be sure to include the dates the samples are sent and are delivered. Please also include the follow up details on how the retailers felt about the samples.
Having this information will help us determine who the best retailers are for your product and company.
Please let me know if you have any questions and I look forward to hearing from you.
Hi Michele! Unfortunately, our manufacturing run for the new/upgraded version of our product has been pushed back to October, so we’re holding off on any new outreach until we get closer to that. So there hasn’t been any new activity since my last update but I’ll let you know when we pick things back up.
Thanks,
Mike
Hello Michael,
Thank you for this update and I look forward to hearing from you again when the new version of the product is ready to push.
Please continue to keep me updated on any additional sales and conversations you may have with the already delivered contacts, and when you’re ready we can continue our introductions.
Thank you again and have a great rest of your day.
We hope you’re doing well. Would you mind sending me the reports on the leads we sent over. As we discussed on our product education call, we require communication reporting every quarter at minimum. This helps us get a better understanding of how the conversations are going and if they are or are not a good fit for your product. Once we receive this information, we can then follow up on our end as to why it wasn’t a good fit and then regroup and find the retailers that may be a better market fit. This is also one of your roles and responsibilities listed your contract with us.
We try to make this as easy as possible with templates you can find here: https://mrcheckout.net/sales-report-templates/
Please make sure to include if the retailer decided it was not the right fit so that we will be able to regroup and try to find the right retailers to make a better market fit.
Hi Michele! Apologies for the delay. Unfortunately, we’re still waiting on our non-gmo project and kosher certifications before moving forward with our next manufacturing run. We’re hoping to have everything wrapped up mid-November and I will circle back with an update around then either way. Thanks for checking in and we appreciate the patience while we work through this reformulation!
Hello Michael,
Thank you and I look forward to your continued updates.
Hello,
I hope your team is doing well and have enjoyed the holiday season. I wanted to circle back and get an update from your team. Please let me know when we can expect to continue moving forward so that we can better prepare.
Thank you and I look forward to your reply.
Good morning,
Just checking in to see what the status is with the manufacturing stage. Remember, We require quarterly reporting and communication at a minimum to keep our agreement active. Please let me know a timeline that we can use to prepare our team for the next round of outreach.
