The objective of this project is to facilitate greater visibility into the independent retail market. You will find the sales templates here as well as a button to add a document. This is where you will provide your communication and sales reporting quarterly.
This portal will be used to easily keep track of progress as we move forward with the introduction of the product and company to the network.
Testing
Test Received.
Emailed to account manager:
Hello Michelle,
Did you send out the email blast to the complete AGBRA membership yesterday? I received only one lead forwarded through Mr. Checkout Distributors and didn’t know if that was the only one.
Tom Peyton CEO NouvEau Inc. 765-532-3272
Hello Tom,
Our E-blast did launch as of yesterday and I’m currently gathering the results that will be posted here for you. I’m glad to hear you’ve received one sample request and so far it looks like we’ve had a good response from the retailers. I will also be posting the warm leads for you to start conducting your follow up as we’ve previously discussed.
Please let me know if you have any additional questions and remember to keep checking this page regularly for new leads, updates and communication from our team.
We hope you are having a good day so far. These are some of the people that have shown interest by clicking to learn more about the line through the eblast, however they did not enter their information in the lead form once they landed on the sell sheet. I am able to pull the emails associated with the accounts from my end. Please keep detailed communication notes while you are reaching out as they may not all be a good fit for your product line. As we discussed on our Product Education Call, we are going to need reporting from your end, which you can upload directly to your dashboard. Please note that the contacts were contacted through the retail association and are not familiar with our company Mr. Checkout.
Dragonfly Consignments & Gifts -Cheryl Hisek- dragonfly@midconetwork.com -(605) 689-2200- 2503 Fox Run Pkwy Yankton South Dakota 57078
Down a country road- Kathy Kuderer-downacountryroad@yahoo.com– (608) 654-5318 – 12651 Highway 33 Cashton Wisconsin 54619
Heart’s Delight Clothing- heartsd@pacbell.net– (805) 648-7123- 4035 N Ventura Ave Ventura
Panache Aromatique- Lisa- lcastleman@aromatique.com– (501) 362-7919- 3421 Highway 25b Heber Springs
Sock Dreams- sellwoodshop@sockdreams.com– (503) 234-0885 / (503) 232-3330- 3962 N Mississipi- Portland
We try to make this as easy as possible with templates you can find here: https://mrcheckout.net/sales-report-templates/
Please let me know if you have any trouble reaching them, Keep us updated on your progress.
Kathy Kuderer at Down a Country Road was the respondent who contacted me directly and on your list.
With this small reponse do you feel the AGBRA gift shop category may not be a good fit and we should send another email blast to the INRA nutrient category?
Hello,
Thank you for reaching out regarding this matter. I understand this initial response may not been what you expected, however it is typical for us to start with 3-5 leads from our blasts. I’m happy to see you’ve had a sample request and look forward to seeing that relationship progress. As we’re still very early on in our introductions, we’ll want to see what feedback you receive from your conversations to determine next steps. Please keep me updated using our provided templates to track your coversations and sales. We try to make this as easy as possible with templates you can find here: https://mrcheckout.net/sales-report-templates/
Thank you and I hope you have a great rest of your day.
Hello,
I am first sending a sample and counter top display box with sales sheet before reaching out with tracking number to the 5 contacts from the email blast to the 5000+ members of the Association of Gift Boutique Retailers of America. How do you expect to find and provide us the 25-50 additional AGBRA members to perform the test market?
Hello,
Once we see the feedback you receive from this initial group of retailers, we’ll then begin further outreach. We will then be reaching out to the retailers of the association with a more personalized approach by introducing the line over the phone.
In regards to the tracking information, I do suggest getting connected with each lead before sending out any physical sample. As we discussed during our product education call, you’ll want to connect to discuss the samples you may be able to send as well as confirm shipping information.
Thank you for reaching out and have a great week.
Hello Michelle,
The samples already went out by fulfillment so when I receive the tracking numbers I will phone them. You did not perform the email blast?
Hello Tom,
I’m happy to hear the samples have been sent and look forward to the feedback you receive. We have completed our E-blast outreach and once we see the feedback we receive from this initial group of contacts, we’ll then move forward with our phone outreach.
Please let me know if you have any questions and have a great rest of your day.
Emailed to account manager:
I do not understand. Mr. Checkout requires 25-50 for a statistically valid data set as Joel Goldstein stated. If you received only 5 sample requests from the 5000+ AGBRA members in your email blast (0.1%) then another email blast is required or a switch to INRA. The following are the USPS tracking numbers and will contact them by phone tomorrow.
9400111101912877044950- Sock Dreams (Portland, OR)
9400111101912877044820- Cheryl Hisek (Yankton, SD)
9400111101912877044806- Kathy Kuderer (Down a Country Rd) (Cashton, WI)
9400111101912877044790- Hearts Delight Clothing (Ventura, CA)
9400111101912877044776- Lisa (Panache Aromatique) (Herber Springs, AR)
Hello,
I hope you’re doing well today. I’m unsure why the “access denied” error occurred, however I will send this information to our web master to investigate. In the meantime, I would suggest clearing your computer’s cookies, or opening the page in a separate browser.
We’re still very early on in our introductions and once we’ve met either, the goal of onboarding the 15-25 retailers or determined that there is no further interest available within our Gift and boutique retailer association, then we can discuss moving on with introductions to another market.
During our initial outreach, it is common for us to see between 3-5 leads and we’re looking forward to seeing the feedback you receive from this group. Once we see this feedback, we’ll then move forward with our team making phone calls to our retailers within this association to continue our introductions.
Thank you for reaching out and please keep me updated on your outreach and if you continue to have trouble posting to our dashboard.
Emailed to account manager:
Hello Michelle,
Regarding the five gift boutique shop leads you sent, three mailers have been delivered. The one to Down a Country Road is in transit, and Dragonfly I need to trackdown. So I’ll phone the three ones delivered. Our Shopify online purchase order system is seamless and I don’t understand why you don’t have a similar system in place that is transparent and accountable automatically storing all records.
Attached is photo of the mailer, inserts (6 pack box, sales sheet, one sample) and product welcome letter in script on backside of sales sheet. Each one is costing $10 excluding product cost.
I still don’t understand why I received only 2 sample requests and you provided 3 more from the email blast to 5000 in AGBRA when Joel said 25-50 for the market test and makes no business sense for me to cold call gift shops who aren’t interested from Mr. Checkouts email blast. There is an insufficient data base for you to draw any statistically valid conclusions whether I phone them or not and you should move to the INRA category.
Tom Peyton, PhD
Emailed to account manager:
Hello Michelle
Uploaded lead contact. I spoke or left message at all of the stores. Some of the emails were wrong and your AGBRA data base is out of date and Lisa has not been manager for several months but will be following up once they look into it but Cheryl Hisek at Dragonfly confirmed she made the request. They are all interested so worth a followup. Can you please send other responses or verified leads as we need 25-50 in the sample set.
Dr. Peyton, NouvEau Inc.
Hello, Thank you for the update. I’ve reviewed the report and am happy to see you’ve been able to connected with Cheryl Hisek. I look forward to seeing how the continued outreach to those you’ve not yet connected with progresses and keep me updated on the feedback you receive from the samples you’ve sent. Thank you and have a great rest of your day.
emailed to account manager:
Hello Michelle,
Still unsure if you sent an email to AGBRA memberships? Can you provide me the AGBRA email address list?
Phoned all five shops again today and spoke to all but Dragonfly. Those contacted received the sample and said it was an interesting product and to follow up next week.
Rio (Hearts Delight) is curious who at their gift shop ordered the sample as no one knows. Dan at Sock Dreams wants to know why they were selected as they didn’t request a sample from the AGBRA email solicitation and Sock Dreams email was wrong on the list you sent me. She, Dan, said I should contact you copied to her so you can answer her.
Dragonfly Consignment & Gifts Cheryl Hisek
Down a Country Road Kathy Kuderer
Hearts Delight Clothing none given-Rio
Panache Aromatique Lisa
Sock Dreams Dan
Emailed to account manager:
Hello Michelle,
Dan at Sock Dreams in Portland Oregon is curious why they were selected for a Wine Health Boost sample from the Association of Gift Boutique Retailers of America (AGBRA) new product announcement
Sock Dreams didn’t request a sample and they deal only in socks and accessories. You are in a better position to answer her question than I.
My best,
Tom
Hello Tom,
Thank you for reaching out regarding the matter of sample requests and interest from the retailers of our association. I believe there has been some confusion here as I see only three contacts requested samples from our eblast and Dan, from Sock dreams, was not one of them according to our system. As you may recall from our product education call, I described two types of leads we will be pulling from our Eblast. Those who requested samples would have a sample request form completed and would come directly to your email. The second would be leads I’m able to pull from our end who clicked to learn more about the line which I have posted above. We then ask that you follow up with them to determine if more information would move towards a sample request and potential sale.
I believe it may be best to reconnect on a call and discuss our next steps. You can schedule a follow up call with me using this link: https://mrcheckout.net/follow-up-call-with-account-manager/
Thank you and I look forward to speaking with you.
testing
Hello,
I’ve received the test post.
Hello Michelle,
Regarding Mr. Checkout’s email to AGBRA members and their request for samples, Sock Dreams email address is different than the one you provided so they couldn’t have clicked on a link. Nevertheless Sock Dreams are interested and all but Down a Country Road (closed in winter) requested I phone back for the third time this next week (week of March 28) to speak to the owners about purchasing for a test market so will do another round of call to those 4 before our 12 PM conference call on Wed March 30. Again 5 cold calls to AGBRA leads are an insufficient data set for the 25-50 that Joel Goldstein said would be used for a test market.
Tom Peyton
Hello Tom,
Thank you for the update. Please be sure you’re keeping all of this positive interest and the feedback you receive from your continued outreach with these contacts. I look forward to discussing these contacts and our next steps on our upcoming call.
Thank you and have a great rest of your day.
Hello Michelle,
Can we change tomorrow’s March 30 phone call from noon to 4 PM.
I am with the US Patent Office all day today and before I can make a sale on the next round of calls I will need to have the gift shop’s sales certificate and their payment by credit/debit card or through Zelle or Venmo. The 5 gifts shops are -1 to -3 hours behind my time zone. Shop hours are not until after 10 AM local time and plan to phone and process orders between noon and 3 PM tomorrow March 30.
Tom Peyton
Hello Tom,
Thank you for reaching out with this time change request. At this time I am available at 3:30, or 4:30 pm ECT, would either of these times work better? If these times do not work for your team, you’re welcome to use the rescheduling link in the confirmation emails you have recieved and choose a better time.
Thank you and I look forward to your reply.
Hello Michelle,
4:30 ECT works great for me. Speak to you then.
Tom Peyton
Hello Michelle,
Is there any way for NouvEau to send your email blast directly to small businesses in my community who are not affiliated with AGBRA https://agbra.org/featured-item/wine-health-boost/. If they request a sample and I make a sale it will be included in your data base. I will be contacting the last party of the 5 on your list, Panache’ Aromatique in Arkansas, later today. Thank you, Tom Peyton
Hello Tom,
I believe that would be a great idea. Our team is currently finishing up their calls for this round of outreach but once we get the feedback from this new group of contacts, we can then do more outreach to stores located in the requested area. In the meantime, feel free to send us the names of the stores you’d like us to contact and I will send them to our team.
Thank you and plesae keep checking this page as I’ll be posting the results of our outreach early next week.
Hello Michelle,
Looking forward to the additional leads. You misunderstood my question. I wanted to know if I could send the email blast directly from NouvEau? Tom Peyton
Hello, Thank you for the clarification. You are welcome to send out an Eblast of your own directly from the NouvEau email address but we will not be able to send our Eblast from your email. We’ve been able to reach out with a few retailers who’ve expressed early interest in learning more about your product. Please feel free to reach out to them by sending an email to introduce yourself and answer any questions they may have. Clover Gift Shop- Sarah- pj@clovergiftshop.com– (802) 457-2527 -10 Elm St Woodstock VT- https://clovergiftshop.com/ Sarah expressed interest and would need to have PJ review the line further for possible placement. Sarah asked me to email her the details and sell sheet so that she can review. Galley- thegalleychico@gmail.com– Manny- (530) 343-8820- 551 Country Dr Chicon CA 95928-7116- https://www.facebook.com/TheGalleyChico/ Manny is very interested in the line and requested an email and samples. Emailed sell sheet. Choke Cherry Tree- Office@thechokecherrytree.com– Jannelle- (970) 731-4951- 56 Talisman Dr # 8c Pagosa Springs CO 81147-9169 https://www.thechokecherrytree.com/ Patty said the product line sounded very interested and requested an email to Jannelle for a further review. Emailed sell sheet. Culinary Apple – info@culinaryapple.com– Joanne – (509) 682-3618 -PO Box 1505 Chelan WA 98816-1505-https://culinaryapple.com/ Sasha said the product sounded great and wanted an email to Joanna for further review. Emailed sell sheet. For All Occasions- sandiehighfill@hotmail.com– Sandie – Blaine- (336) 585-0877- 3266 S Church St Burlington NC 27215-9149 https://www.facebook.com/foralloccasions.shop/ Blaine requested more information via email for a further review. Also interested in receiving samples. Emailed sell sheet. Please keep us updated on how your outreach is going. We try to make this as easy as possible with templates you can find here: https://mrcheckout.net/sales-report-templates/. You can upload this reporting directly to the dashboard for review.
Thank you Michelle,
These leads sound great and will followup with samples and communications Wednesday to Friday.
Tom Peyton
Hello Tom,
Thank you for the update and I look forward to seeing the results of your follow up.
Have a great rest of your week.
Hello Michelle,
Uploaded status to date. Contacted 3 who were interested and sent 5 sample packs to follow through on sales calls after receipt, week of April 11. Incidentally, several said they were not contacted by anyone about Wine Health Boost and had not received sales sheet by email and in 2 cases emails were wrong.
I am offering 20% discount off wholesale for AGBRA test market. As Joel said we need 25-50. Could you please provide more leads/respondents in the Gift Shop category. 5 a week is very slow and be best to have 50 now to get as many on board as soon as possible for the distributor data base.
Thank you,
Hello Michelle,
Of the last 5 leads April 4 all but one received samples as of yesterday April 13 and I sold another three 6 packs to Galley Kitchen in Chico, CA; the 4 remaining are very busy with Easter and to resume next week. This is moving very slow and need 50 leads or a new email blast to AGBRA/INRA.
Tom Peyton
Hello Tom,
Thank you for reaching out with this update. I’m happy to hear of your additional sale as well as the positive conversations you’re having with the others. Please continue to keep me updated as you resume your follow up after the Easter holiday. As we’ve discussed before, we are looking for 15-25 retailers to be onboarded before moving forward with our distributors. It sounds like there has been a major misconception about our timeline. This process is not fast paced, that is why we have a 2-year (minimum) agreement. It takes time to build relationships with our guys, hence it has taken us 30 years to create, keep, and manage our relationships.
Please continue to keep me updated as your conversations resume and you start receiving feedback on the samples you’ve sent. Once we see that feedback, we can move forward with additional outreach.
Do you have 25-50 more leads?
Hello,
I hope you’re doing well. I’d be happy to start discussing more outreach for your product but would like to get an idea of how your communication has progressed with the 4/4/22 leads. Please submit an updated report so that we can review those details and discuss what next steps are needed to move forward.
Thank you and I look forward to reviewing the updated report.
Emailed to Paula:
Hello Paula,
I left a phone message a few minutes ago. I was unable to post on your dashboard. Can you please phone tomorrow morning.
I finished the last set of telemarketing calls today. Of the 10 leads (only 2 from the March 8, 2022 email blast and 8 selected by Michelle Neal) there have been 2 sales, 6 not interested, 1 shop not open until May, and the other to call back in May if interested.
The AGBRA category and email blast clearly did not perform and as we have a shelf life on our product we need a faster track than current performance under the FAST TRACK RETAIL AGREEMENT of February 7. Joel Goldstein said test marketing performance in 25-50 boutique gift shops over 2-3 months.
This lack of performance was tabled at NouvEau’s Board of Directors meeting several weeks ago and is being brought up again for discussion. Unfortunately I stopped by your 1440 W. Taylor Street Mid-West office in Chicago April 22 to discuss distributing samples to a selection from my own list for a more efficient means and there was no Mr. Checkout staff or agents there. I was very disturbed when the proprietor said “beware of gamers.” They advised me it is illegal for Mr. Checkout to advertise the Taylor Street address without a presence at that location.
I will be reviewing this project with NouvEau’s Board of Directors tomorrow. Please advise as soon as possible if you intend to do an email blast to the INRA category as you suggested if AGBRA didn’t work out however under the circumstances the Board will likely require revised terms.
Tom Peyton, PhD Chairman NouvEau Inc. (765) 532-3272
Hello Tom,
Thank you for reaching out regarding our program. It sounds like there has been a major misconception about our timeline. This process is not fast paced, that is why we have a 2-year (minimum) agreement. It takes time to build relationships with our guys, hence it has taken us 30 years to create, keep, and manage our relationships. Perhaps this is not the business model that you may have envisioned.
It seems to me that we’ve had a good turn out in regards to interest and sell through within our AGBRA and I believe there can be additional outreach conducted before moving to a different market.
I see that you’ve been able to upload the requested report and it looks like you’re doing the right thing. I suggest continuing your follow up with Clover Gift Shop, Choke Cherry Tree and For All Occasions to determine if there is any opportunity with them.
Please continue to keep me updated on how your follow up progresses and once we see what feedback you receive, we’ll then discuss moving forward with more outreach.
Just checking in to see how your outreach is going with the list of interested leads we sent. Can you please send me the details notes from your outreach? We require quarterly reporting at a minimum to keep our agreement active.
These conversations are crucial for our operation and allow us to get a better understanding of how the conversations are going.
The details required are dates of outreach, method of outreach (call,text,email) and details of the final outcome.
If you did send or plan to send samples, please be sure to include the dates the samples are sent and are delivered. Please also include the follow up details on how the retailers felt about the samples.
Having this information will help us determine who the best retailers are for your product and company.
Please let me know if you have any questions and I look forward to hearing from you.
We hope you’re doing well. Would you mind sending me the reports on the leads we sent over. As we discussed on our product education call, we require communication reporting every quarter at minimum. This helps us get a better understanding of how the conversations are going and if they are or are not a good fit for your product. Once we receive this information, we can then follow up on our end as to why it wasn’t a good fit and then regroup and find the retailers that may be a better market fit. This is also one of your roles and responsibilities listed your contract with us.
We try to make this as easy as possible with templates you can find here: https://mrcheckout.net/sales-report-templates/
Please make sure to include if the retailer decided it was not the right fit so that we will be able to regroup and try to find the right retailers to make a better market fit.
After meeting with my team this morning we have come up with the following conclusion that without reporting and communication as stipulated in the agreement, the contract is considered terminated by your company. This is not the outcome that we wanted at the onset of this agreement and we do our best to convey this in our agreement, through this dashboard and conversations early on. We wish you the best of luck in your future endeavors.
