One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?

With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

Beginning with Charles Darwin’s first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyperproductivity of modern megacities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing, and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.

Most exhilarating is Johnson’s conclusion that with today’s tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow’s great ideas.

[Arabic subtitles provided by the National Democratic Institute for International Affairs, with support from the Stevens Initiative]

10 replies
  1. Arthur Devreker
    Arthur Devreker says:

    Hello, I don't understand the word you said after stumble, min 3:41 :c could someone write it in answear to this comment please :c thank you (I'm learning english)

  2. RandomThoughts
    RandomThoughts says:

    This video is PSEUDO SCIENCE. If you really listen to what he's saying, you'll see that everything he says is based upon personal speculation and not based upon any modern scientific theory.

  3. yogesh kumar sharma
    yogesh kumar sharma says:

    Nice video.. How can we make videos likes this..? where the hand keeps writing, some one speaks in the background.?

  4. a squirrel
    a squirrel says:

    Here's an idea:

    I think if we can we should gather genomes of long dead humans and re-introduce their genes into the gene pool. That way the human race can be taken back to a place in it's evolution where the human social and intellectual brain was at it's sharpest and brain size at it's largest. This way we can stop devolving as a species whilst we spend the time to study the Universe and the effects of all our potential tampering before we move on with things such as genetic engineering, bio mechanics and experimental social structures. We'd have to spend probably hundreds or even thousands of years keeping the gene pool supplemented in this way before we'd gather enough information about any likely good course of action but at least this will stop the human race from devolving further in these huge, unnatural civilizations we've found ourselves in and losing all of what evolution and the Universe has provided us

  5. Idea Of Entrepreneur
    Idea Of Entrepreneur says:

    "It's not about having ideas, It's about making ideas happen"- Idea needs Investment..Post your ideas on ideaofentrepreneur.com and thousands of investor around the world take look and contact you directly.. It's free way to find investors.


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